RSS Feed

Category Archives: Self Publishing guide

How To Promote Your Self-published Book – Unorthodox Advice! Part Four.

 

After almost two years promoting my own books I’ve reached the conclusion that most of the promotion suggestions you can find on the internet are pretty irrelevant and little more than formulaic. Even worse, the things that do matter are either never mentioned or not mentioned in detail and, as I have laboriously found out, the devil really is in the detail. So I’ve decided to write a series of articles on how to promote self-published books. Here is the fourth instalment:

IV – Word of Mouth – An Urban Myth?

Ever since I’ve become a self-published author, I’ve heard people telling me that the secret to self-publishing success is “word of mouth”. If your book is good enough, and if you can somehow start that magical chain of recommendations, the whole thing will spread like a cascade of dominoes on a Guinness World Record attempt.

I accepted the advice in good faith, and started working hard to kick-start my first book by finding an initial set of sympathetic readers who would then tell their friends about my literary masterpiece. It all seemed rather intuitive and made perfect sense to me: one person likes the book, tells a couple of friends, they like the book, mention it to several other people and so on. You don’t need to be very proficient in math to see the geometric progression potential and to salivate at the promise of chart-topping sales.

As time went by, though, and I started digging into the dark arts of self-marketing and learning about the myriad details of Internet promotion, it became pretty obvious that something didn’t add up – the ratios and the processes involved were totally incompatible with the “word of mouth” scenario. In fact, with time, I became convinced that so-called “word of mouth” is nothing more than a total fantasy – one of those things that seems logical and obvious, but just isn’t. Read the rest of this entry

How To Promote Your Self-published Book – Unorthodox Advice! Part Three.

After ten months promoting my book “The Prince and the Singularity – A Circular Tale” I’ve reached the conclusion that most of the promotion suggestions you can find on the internet are pretty irrelevant and little more than formulaic. Even worse, the things that do matter are either never mentioned or not mentioned in detail and, as I have laboriously found out, the devil really is in the detail. So I’ve decided to write a series of articles on how to promote self-published books. Here is the third instalment:

III – “Extreme Makeover” (not the TV series!)

This article is about book descriptions. As you probably already know, there are at least hundreds of articles on the internet about book blurbs and most of them provide advice that makes sense. The problem is that you could quite easily have reached those same conclusions by yourself after pondering the subject for a while. Also they all say basically the same things.

As usual I’ll try to give you a different angle. I will use my own book as an example, not only because of what you’re thinking right now (that I’m shamelessly plugging it) but mainly because my book is the perfect example for what I want to discuss.

If you read my book’s description you’ll probably reach the conclusion that it is a bit (to say the least) ineffective and off-putting: Read the rest of this entry

How To Promote Your Self-published Book – Unorthodox Advice! Part Two.

After ten months promoting my book “The Prince and the Singularity – A Circular Tale” I’ve reached the conclusion that most of the promotion suggestions you can find on the internet are pretty irrelevant and little more than formulaic. Even worse, the things that do matter are either never mentioned or not mentioned in detail and, as I have laboriously found out, the devil really is in the detail.   So I’ve decided to write a series of articles on how to promote self-published books. Here is the second instalment:

II – “Amazon Bestselling Author” And Other Titles

– Not Necessarily What It Seems –

If you’ve been browsing self-published authors’ profiles on Smashwords or Amazon you’re probably a bit amazed at how many of them sport the title “Amazon Bestselling Author”. How come all these people are selling millions and you aren’t? And you never heard of any of them, which is very strange indeed because they all seem to be also “award-winning” authors. And there’s so many of them. Are they giving Booker Prizes weekly now? How odd. Read the rest of this entry

How To Promote Your Self-published Book – Unorthodox Advice! Part One.

After ten months promoting my book “The Prince and the Singularity – A Circular Tale” I’ve reached the conclusion that most of the promotion suggestions you can find on the internet are pretty irrelevant and little more than formulaic. Even worse, the things that do matter are either never mentioned or not mentioned in detail and, as I have laboriously found out, the devil really is in the detail.

So I decided to write a series of articles on how to promote self-published books. Here is the first instalment:

I – HOW TO DO GIVEAWAYS ON THE GOODREADS SITE

If you don’t know what Goodreads is, check it out HERE (Wikipedia)

Here are my suggestions:

a) Don’t follow Goodreads’ advice and offer ten books, two books is more than enough

b) Start your giveaway on a Monday and end it on a Thursday (Friday to Sunday are usually the lowest traffic days on Goodreads and what matters most are the first three and the last three days of the giveaway, as explained further on).

c) make sure that there are no public holidays near the start and end dates. 70% of the entries will be during the first and the last three days, when your giveaway is visible on the “recently listed” and “ending soon” tabs. The month or so inbetween won’t have much effect. Read the rest of this entry